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Peliosuuskunta Expa / IGDA Finland Jyväskylä Hub Meetup #4 / 2023 (27.4.2023) – Special Meetup with Musa+ project

April 27, 2023 @ 17:00 - 20:00


Peliosuuskunta Expa / IGDA Finland Jyväskylä Hub Special Hybrid Meetup #4 / 2023


Special Meetup – Crash event for companies in the music, event and gaming industries


The Musa+ – Tempo to profitability project

responds to the need to revive the music and event industries after the corona pandemic. In the project, Central Finnish companies in the music, event and game industries will be encountered, mapping work will be done on potential business models in the game industry and the current state of the music and event industries.

The purpose of the project is to increase the business and business development know-how of central Finnish music and event industry companies, and to bring them together with game industry professionals at the edge of new technologies


The project is funded from the REACT-EU budget as part of the Union’s response to the COVID-19 pandemic.

Musa+ project funded by

Date: Thursday 27.4.2023
Where: LIVE @ Digi & Game Center, Matarankatu 2
– STREAM on Expa’s Twitch channel: https://www.twitch.tv/expajkl



17:00 Doors open
17:30 Welcome! Musa+ Tempo to Profitability project
17.40 Salla Hakkola (musician, composer)
18:05 Markus Pajakkala (musician, producer, multi-instrumentalist)
18:30 Break & free networking
18:45 Sami Toivanen (Discovery-tour producer)
19:10 Vesa Peltola (CEO, Noveltive Ltd.)
19:25 Free networking and demonstration of the virtual studio of Noveltive Ltd.
20.00 The event ends

Interviewer: Wanda O Rly (Valtteri Lahti, chairman of Expa)



Salla Hakkola (MA, Sibelius Academy) is an internationally awarded harpist composer. She is best known for composing music for Angry Birds, Clash of Clans, and Merge Mansion. From 2011 to 2019, she worked at Rovio as a composer, producer, and music consultant, making music for games, animations, trailers, and in artist collaboration. Starting in 2019, she works through her own audio company, composing music, for example for Supercell and Metacore’s Merge Mansion. She recently won two prices at the NYX Game Awards 2023: Grand Winner for Best Mobile Game Music for Merge Mansio Games, and Gold Winner for Best Game Music Sountrack for Friends & Dragons.



Markus Pajakkala has worked as a songwriter and producer of the Yousician application. He has been an active member in and behind bands such as Ellips, Von Hertzen Brothers, Waltteri Torikka, as well as his own band Utopianisti. He hosts monthly jam nights at the Tampere G Livelab Club. He graduated in 2013 in Music Technology at the Sibelius-Academy.



Sami Toivanen is one of the founders of Cityspotting. Founded in 2020, the gamified urban adventure solves the motivation problem of movement by offering inspiring perspectives and excursions from your own city.



Vesa Peltola (Ceo, Noveltive Ltd.) showcases Noveltive and demonstrates the company’s new virtual studio.


#DemoCornerJKL is open for all to showcase their things at event

The event is FREE and open for all, language of the Meetup event is English! – Invite your friends, questions welcome throughout the event.

Be there – Socialize – Get Expa!


Please Join to the event via link sign in so we know how many is coming:




Digi & Game Center
Matarankatu 2
Jyväskylä, 40100 Finland
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